Search Engine Optimisation (SEO)

SEARCH ENGINE OPTIMISATION (SEO)

Organic Search Engine Optimisation (Search Engine Optimization, SEO) is the processe by which Toptenhit will help you rank as highly as possible in the natural search results of the major search engines for selected keywords.

Organic SEO (Search Engine Optimisation, Search Engine Optimization) is a relatively inexpensive part of the online marketing strategy mix with fixed costs and a high ROI, all companies who have an online presence need to have room for organic Search Engine Optimisation (Search Engine Optimization, SEO) in their budget.

Ongoing SEO is crucial for the long term success of any search campaign. Through ongoing link building and continued site optimisation, Toptenhit will ensure continued traffic and rank improvement.

METHODS BEHIND ORGANIC SEO

..Strategy Research & Planning

Toptenhit consultants will liaise with your teams to obtain a solid understanding of your key business objectives, requirements and restraints for the campaign.

...Organic search strategy & consultancy

Based upon the initial research phase of the project Toptenhit will compile a strategy document. The technical aspects of the document focus on the search engine spiderability, HTML code, URLs and redirects with suggestions for technical innovations such as the Google sitemaps XML program and robot.txt file.

This phase will include extensive keyword analysis with details of current search volumes and trends. This will include the creation of:

• Accurate keyword rich title tags;
• Meta description tags;
• Meta keyword tags;
• Header tags;
• Content copywrite

Toptenhit will also carry out a comprehensive competitor analysis and conduct an initial link audit to determine your current directory link popularity.

...External Optimisation / Ethical Link Building

Around 60% of the value of the site to the search engines is attributed to link popularity. As a result an intensive link campaign can often mean the difference between page one and page three rankings.

Google’s stance is that links should be organic and natural. In the world of organic SEO however there are many techniques which bend the rules. TTH only undertake ethical link building campaigns which focuses on the link quality in addition to the link popularity.

The following are key stages within the link campaign:

• Internal Site Linking
• Directory Submissions
• Link Scouting