Pay per click with Google (PPC)

Facts about Pay Per Click:

• 83% reach through content partners, search partners and Google properties.
• 100 Million page views per day.
• 17 Million unique visitors per month.
• Number 1 advertising medium

Google Adwords are ranked slightly differently from Yahoo! results in that advertising websites are graded a number which is based on their maximum bid price X click through rate (CTR). Therefore, we can increase your position in the rankings by increasing your maximum bid price and/or by ensuring your displayed advert attracts a sufficient number of clicks.

When people are looking for something on the internet, they use search engines like Google, Yahoo! and MSN to get a list of relevant web pages. Pay per click listings are featured in a prominent first page position on the search engines but can appear at the top, bottom or side of a search engines results webpage. The positioning can vary depending on the search engine and your bid position.

Pay per click allows for a far more sophisticated and targeted marketing programme. You are targeting people that are already searching the web looking for information. In particular they want information about a particular subject. Successful pay per click strategies means that you know what your customers are interested in, you can target them at a time when they are most receptive to receiving your marketing messages.

From the experience Toptenhit have gained, we know that to get exceptional results requires a dedicated and expert team - most organisations don’t have this in house.

The market changes rapidly, there are new tools and search engine developments released constantly.

Toptenhit offers a full pay per click management service, our aim is to deliver highly targeted traffic to your site at the lowest possible cost.

Top Ten Hit has the knowledge and expertise to help you understand who your current customers / prospects are, therefore targeting the correct audience.

Using PPC specialists will ensure higher returns for a campaign and the specialists will tackle issues such as - which search terms to bid for, how much to pay, and how to convert those clicks into actual sales.

PAY PER CLICK (PPC) OR PAID SEARCH

In addition to an Organic SEO campaign, you may look at implementing a PPC campaign to run initially when the SEO is first implemented.

Pay per click allows for a far more sophisticated and targeted marketing programme. You are targeting people that are already searching the web looking for information about your products. Successful pay per click strategies means that you know what your customers are interested in, you can target them at a time when they are most receptive to receiving your marketing messages.

We offer a fully managed programme with a dedicated account management team, the aim of the campaign will be to continually optimise and outperform your competitors; a large amount of clever thinking is needed.

Long term our message is grow organically and reduce marketing spend on PPC, for an immediate presence on the search engines it is an ideal medium offering a great ROI if the correct strategy is implemented.