Link development

Link building is an incredibly powerful and influential component of Internet marketing. So much so that some sites can rank on page 1 for competitive terms based almost entirely on their links. A link building strategy is designed to help you leverage this link advantage to gain higher rankings.

You may be wondering why having links to your website is seen as a positive thing in the eyes of a search engine. The simple explanation is that a link is effectively viewed as a recommendation. That someone has taken the time to provide a link to your website is proof that your site is a trusted resource, or that it offers useful information or good products and services. The more links your site has, the more favourably it is viewed by the search engines. Therefore link building is essential.

Standard links are designed for clients to see rapid movement up the rankings at the most cost effective rates. Standard links are limited to 150 per end user client before they must move onto themed links. The reason for this is that themed links perform much more effectively long term within Google so it is imperative that you move onto themed links to ensure you rank above any competitors and keep those positions.

Themed links are the most effective links that can be procured and are the most highly regarded by Google. These links can be related to the content and theme of your website giving it a higher authority and a higher ranking. Themed links provide long term results and will secure no.1 rankings for the most competitive keywords and as such are 4 times harder to procure than standard links.

• Each link is cross checked for quality.
• Relevant anchor text (link text) will be used.
• Links from quality websites only, no link rings or bad neighbourhood websites.
• No link partners using cloaking, re-directs or other bad practices.
• The link page will allow search engine spider/robot to crawl.
• Link page is already indexed by Google.
• No links on popup, pop-under style windows.
• No links on RSS/XML feeds.
• Each link from a unique domain name.